Springboard has 18 years experience garnering great media coverage, from the local newspaper to top national media and everything in between. We’ll start by discussing your vision… What are your needs? What is your “dream” coverage? We’ll set goals and put together a strategic plan to meet your needs and effectively tell your story. We will also create and implement a comprehensive social media plan individualized to your needs and target market.
At Springboard, it is our passion to help you become better at what you do. Research shows that people make their first impression in just two seconds and we want to provide you with the tools and resources for you to be your very best. From imaging to interviewing to audience/fan base interaction and everything in between, we are here to guide you through the process. We offer both one-on-one intensives and group seminars for you to choose whichever best meets your needs and budget.
With 15 years experience promoting and coordinating events, Springboard has a wealth of knowledge to help in this area! Working small, local events on up to the biggest music festivals in the country, we have extensive experience to not only build awareness for your event, but also to help coordinate the details so it runs smoothly and effectively.
Here at Springboard, we love to write! Press releases, artist bios, corporate bios, web copy, marketing copy, newsletters, social media updates, sales pages, script coverage and so much more... Let us know your need!
I’ve had the pleasure of knowing Anita for many years now and working with her on Divine Discontent. I truly admire her love and zest for her work. You can’t manufacture that kind of enthusiasm!
Leigh Nash – Sixpence None the RicherI have worked with Anita and Springboard on a number of projects and she has out performed expectation every time. From PR, to copy writing, she delivers on time, on budget and is a joy to work with. Anita and Springboard are my 'go to' when I need things done.
Randy Maricle – Managing Partner, LightWorx EntertainmentI strongly recommend Anita Crawford and Springboard Entertainment to handle your promotional needs. As the executive producer of the Creation Festivals I dealt directly with Anita for more than ten years and only have great things to say about her. She is very flexible and is able to improvise on the fly when the situation dictates. On the other hand, she is great at coming up with comprehensive plans and sticking to them. Anita also is very good at working with the press and understands and communicates well with them. Anita has my vote!
Tim Landis – co-founder, creation festivals & president, WJTLAnita Crawford’s media training was a wonderful learning experience, and without it, we probably would not have made it through our first GMA Week so successfully! Anita, thanks for taking Building 429 to school!
Building 429I’ve worked with Anita on all sides of various press projects and I have always - in each circumstance – had a positive experience doing so. Whether working with my magazines or along side of me as the marketing person for a major music festival, she has served me well in all matters pr. I recommend her to my friends each time the topic of finding a good pr person comes up. She works well with my rather eclectic schedule/thinking and she is always eager to do her best for us. Springboard Entertainment is the way to go!
Bruce Adolph – Publisher, Christian Musician/Worship Musician MagazinesI've worked with Anita in various capacities over the last several years and can attest to her undying passion for the artists she works with, consistency on all levels and professionalism that is duplicated by few. I trust that when I'm pitched a story by her that it's coming from the heart and will truly be worth my time. Having Anita always tailor ideas specifically to my outlets saves an enormous amount of time, and I'm thankful she respects just how crazy the planning life of a writer can be!
Andy Argyrakis – freelancer for Chicago Tribune, CCM & moreAnita has the great ability to understand the heart of who she is working for, and then finds ways to communicate that heart to whomever she comes in contact with. I know that the heart of my band, downhere, has been clearly communicated to many people because of Anita's wonderful work.
Wesley Morris – former manager for downhereEstablished in 2004, Springboard Entertainment is a boutique PR, Marketing and Development firm concentrating its efforts on public relations, music, film, book, event & corporate, social media management, marketing, artist and business development and event coordination. We understand the needs of clients and consumers alike, and strive to provide high-quality, individualized service.
Throughout the years, we have had the honor of working with world-renowned musicians, actors and authors such as Amy Grant, Robert Randolph & the Family Band, Jim Caviezel, Kirk Cameron, Stephen Baldwin, Robert Duvall, Will Ferrell, Jeff Sharra, Michael W. Smith and Leigh Nash; up-and-comers {at the time} such as Katy Perry, Third Day and Darling Parade; as well as independent musicians, authors & artisans just taking the first step onto their career ladder. We have also assisted in the promotion of films, including The Polar Express, God’s Not Dead and The Song.
Springboard takes great pride in creating and nurturing an image and story for each of our clients that stands out in a crowded marketplace through strategic and innovative campaigns, which will propel clients to the next level. Personalized service and attention to detail are the cornerstones of the company, tempered with a fearless approach, a good attitude and a healthy sense of humor!
With 18 years of experience to her credit, Anita Crawford has a passion for helping businesses and individuals cultivate their dreams and accomplish their goals by picking up at the end of the client's skill-set and using her experience & knowledge to guide them down the road to success. Throughout her career, Anita has had the honor of working with world-renown musicians, actors and authors, up-and-comers and independent musicians, authors & artists just taking the first step onto their career ladder. She counts it a privilege to be able to speak into the lives and careers of others, help them pinpoint their dream and carry out the steps to make that dream come true. Over the years, Anita has participated in several music industry-related discussions, sat on seminar panels and taken part in feature articles on the Christian Music industry. She has been quoted in PR Week Magazine and was featured in an article in Alternative Press Magazine.